Welcome to Week 1
Are you all in?
If you are a DIY marketer looking to enhance your skills and take your marketing to the next level without the cost of a outside agency or the time of hiring a staff of marketers then week one is the right fit for you! This week we will explore more indepth the day to day of the 5 Day Challenge. These steps will set your foundation in your marketing. I encourage you to come back here anytime you add new marketing content to your plan.
Did you miss the 5 Day Challenge? You may want to start here.
This is the day if you really didn’t complete the self audit in the challenge you need to do it plus more.
It is time to decide where you want to be online and update those platforms.
Activity: Fill in the blanks of at least 3 items on the social media audit. Bonus points….complete the audit outline!
You really do need to look at your marketing in terms of 12 months. Getting all of these national days to work for you is one reason why!
Activity: Highlight the national days for the entire year that would be good for your organization to start utilizing.
Completing a SWOT analysis with yourself or your team is the only way to truly find out where the opportunities for future growth can come from.
If you completed it, in the 5 day challenge bring it out now (or do it today!) Let’s now explore those items more in depth and prepare your priority list for your objectives to your campaigns.
Activity: Pick one of the actionable items and see how you start implementing.
You are ready to hit the ground running…right?
But what about employee and board buy in?
These folks can be your best marketers (and most of the time are looking for ways to help talk about your organization/brand).
Activity: Download the template to get all of your team on board!
Making sure we are all in the same page…repeat after me.
“Everyone is not my target audience”
Niche marketing as we saw in the demographics activity in the 5 Day challenge, we can really segment our audiences into those customers we want to work with every single day.
Today we will take those key pieces and create a buyer persona.
Activity: Brainstorm your perfect customers demographics.