1. Not using Instagram Stories.
Instagram has just given us a whole new platform to reach our fans and push our fantastic content. Go check it out. Follow people in your industry doing an awesome job and then do what they are doing!
2. Not using hashtags.
Please, please, please use hashtags with your Instagram posts. Don't think it makes a difference with reaching new fans? Then do a test for me. Post one photo without hashtags and one with and then look at the insights.
3. Still using a personal page instead of a business page and not utilizing the description space as CTA (okay maybe that is 4 but it is kind of the same).
CTA's in Instagram business go from 1 in the personal page to 3. You can direct them to your store, website or email.....then have another link to have them sign up (or use Linketree, like I do